Startups shipping v1
Seed and Series A teams that need an AI surface, a mobile app, or a brand system without a six-month inception.
Spinfluence Labs / Est. 2026 / Camano Island, WA
Booking Q4 · 2 slots left
Twenty years
shipping software.
Now shipping yours.
A senior AI product studio built on two decades of enterprise engineering — seventeen of them at Microsoft — now bent toward AI-native products, mobile apps, website modernization, civic platforms, and brand systems for businesses ready to ship. Founded 2026 on Camano Island, Washington · Small volume, hand-picked engagements · Fortune 500 discipline, startup pace. Serving the Pacific Northwest and clients nationwide.
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20yr Shipping software
17yr Microsoft alum
F500 → startup Range
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The Practice
Seven disciplines.
One senior team.
Small, hand-picked engagements. Twenty years of shipping discipline applied to the messy, novel work of AI-native product — with the taste and range that comes from working across Fortune 500, small business, and startup. See all services →
01 · Flagship discipline
AI Product
Design & Build
Copilots, agents, and generative interfaces designed with taste, then shipped as production apps. Twenty years of SDLC and enterprise architecture experience means we choose the model, the interaction pattern, and the deployment path with an eye on what the thing will look like in production twelve months from now — not just at launch.
SwiftKotlinReact Native
03
Web modernization & new platforms
Editorial, conversion-focused sites and platforms — rebuilt from a legacy stack, or shipped greenfield. Fast by default, indexable by search, tuned for revenue.
Next.jsCMSSEOMigrations
04
Brand & identity systems
Names, marks, voice, and visual systems for startups and rebrands. Built to scale with a roadmap, not to look nice on a slide.
IdentityVoiceGuidelines
05
Strategic roadmaps
Product strategy and technical roadmaps for founders who need to think two years ahead.
DiscoverySDLC
06
Agentic workflows
Internal AI operators that automate ops, marketing, and research — deployed on your infra, with evals baked in.
RAGEvalAutomation
07
Civic & policy platforms
Public-interest sites that make complex policy readable, citable, and ready for debate — documents, legislation, and sourced methodology on a stack a small team can maintain.
PolicyCivicEditorial
Add-on
The fractional CTO seat
A senior operator embedded with your leadership — weekly, on retainer. Drawing on twenty years of enterprise SDLC and product experience, straight into your team.
On retainer
Who We Help
Founders. Owners.
Operators.
The common thread is a decision-maker in the room and a problem that needs senior judgment — not a forty-person account team.
Small businesses modernizing
Owner-operated companies whose website or ops stack is stuck on a theme, a contractor, or a CMS nobody will touch.
Teams standing up AI
Operators who want a copilot or a bounded agent in production — with evals — not a chatbot novelty.
Pacific Northwest & remote
Based on Camano Island, Washington. We work across the United States; PNW companies get a studio that feels local.
Selected Work
Things we shipped.
A running index of the products, brands, and platforms we’ve built. Full selected work →
Civic · Policy
PlanForProsperity.org
Public-interest platform for a 20-year, nonpartisan framework to reduce U.S. debt without raising wage taxes on the middle class. Policy pages, legislative architecture, sourced methodology, and a full working draft — built so a general reader can finish it and a staffer can cite it.
iOS & Android
RackUp — Pool Scorekeeper
Full-featured billiards scorekeeper with built-in APA handicap scoring for 9-Ball & 8-Ball. 7 game formats, live match tracking, haptic tap-to-score. Free forever — no ads, no limits. Now launching RISE, a real-time dynamic rating system.
Hospitality · Web
Art-Erin.com
Brand site for a 20-year hospitality rep covering Northern California, Oregon, Washington & Hawaii. Curated editorial layout showcasing art, lighting, furniture, rugs, and textiles — built to convert designer and architect introductions into active relationships.
Marketing Site
RackUpPool.com
App marketing site for the RackUp billiards scorekeeper — live APA handicap calculator, feature showcase, App Store and Google Play conversion, RISE rating system announcement, and full FAQ. Designed for dark pool-hall aesthetic.
Luxury Service · Web
NailsByTheSie.com
Private-atelier site for Sierra Earl — hand-painted nail artistry in Conway, WA. Editorial voice, luxury positioning, appointment-only booking flow, and an education sub-brand (The Sie Method). As seen in Allure, Nailpro, Scratch, and Nail It.
Personal Transformation · Web
RenewPoint.co
Lead-gen site for a personal transformation coaching practice anchored around the proprietary AWAKE methodology — Awareness, Willingness, Accountability, Knowledge, Execution. Structured frameworks, The Men’s Reset program, and radical-accountability positioning throughout.
Parent Brand · Web
Spinfluence.us
The parent brand behind RackUp and Spinfluence Labs — a sophisticated, playful identity celebrating in-person competition and strategic play. Full editorial site with philosophy, verticals, gallery, and journal.
Local Business · Web
Reecebo.com
Owner-operated plumbing, heating & sewer site for Arlington, WA — built for local search and fast lead capture. Prominent quote form, service catalog, and mobile-first layout optimized for homeowners making quick calls.
01 – 08 · Selected projects
How We Work
Four movements.
Ten weeks. One arc.
Every engagement runs the same disciplined sequence. Small team, senior operators, weekly reviews. No account managers, no handoffs. Read the process →
01
Discovery
We map the problem, the audience, and the shape of the product before writing a line of code. Ends with a signed one-pager.
Two weeks of ops interviews, competitive teardown, and technical spike. You leave with a scoped brief.
Weeks 1–2
Brief · Audit · Technical spike
02
Direction
Concept, prototype, and creative direction in real fidelity. Always three routes, always testable.
You pick a lane and a tone. We convert the winning direction into a build spec by the end of week four.
Weeks 2–4
3 concepts · Prototype · Spec
03
Build
Design, engineering, and content ship in weekly cycles. You see the working product every Friday.
A senior duo owns delivery end-to-end. Every commit is code-reviewed; every screen is design-reviewed.
Weeks 4–10
Design + eng · Weekly demos
04
Steward
Launch, measure, iterate. We stay on retainer to grow the thing we built — or hand it cleanly to your team.
A launch runway, a 90-day operator retainer, and a fractional CTO seat if you want us to keep going.
Wk 10 +
Launch · Retainer · Handoff
Voices
What the work
sounds like.
Notes from founders, product leaders, and CMOs we’ve worked with. More on request — real names, real projects.
Insights
Notes from the practice.
Writing for founders at the top of the funnel — how to modernize a site, brief a studio, and ship an AI product in ten weeks. All insights →
How to modernize a legacy small-business website
Keep the SEO equity. Replace the CMS risk. Ship a site you can maintain.
Web · 8 min
How to ship an AI product in ten weeks
What to decide in week one, and what to refuse to build in v1.
AI Product · 9 min
What a fractional CTO actually does
The signals it is time for senior technical leadership on a retainer.
Leadership · 7 min
FAQ
Before you write.
Timing, cost, location, and how a ten-week engagement works. Full FAQ →
How long does a typical Spinfluence Labs engagement take?
Most product, web, and brand engagements run ten weeks: two weeks of discovery, two weeks of direction, then a six-week build with weekly demos. Strategy-only work can finish in two to four weeks. Fractional CTO seats are ongoing retainers after launch.
What does it cost to hire Spinfluence Labs?
Project work typically starts in the $25–75k range for a focused site or brand system, $75–150k for a full product or mobile app, and $150k+ for multi-surface platforms. A fractional CTO seat is a monthly retainer. We take a small number of engagements each quarter so the people who scope the work also build it.
Do you work with startups or only established businesses?
Both. We work with seed and Series A startups, owner-operated small businesses, and teams modernizing a legacy platform. The common thread is a founder or operator in the room and a problem that needs senior judgment, not a large account team.
Where is Spinfluence Labs located?
The studio is on Camano Island, Washington, in the Pacific Northwest. We work with clients across the United States — remotely by default, on-site when the work needs it. Local search and Pacific Northwest companies are a natural fit.
What is included in a 10-week product build?
A signed one-pager and technical spike, three testable directions, a build spec, weekly design and engineering demos, and a launch runway. You see a working product every Friday. After week ten we stay on retainer, hand the codebase to your team, or convert to a fractional CTO seat.
Do you build AI products or only integrate existing models?
We design and ship production AI products — copilots, agents, and generative interfaces — and we integrate models when that is the right call. Twenty years of enterprise architecture means we choose the model, the interaction, and the deployment path with an eye on what the thing looks like twelve months after launch.
Start a Project
Let’s build
something real.
Labs takes on a small number of engagements each quarter — usually one at a time, always with the founder in the room. Tell us what you’re building and we’ll reply personally within one business day.
Directmike@spinfluence.us
StudioCamano Island, WA
Founded2026 · 20yr operator
AvailabilityQ4 2026 · 2 slots