How to modernize a legacy small-business website without losing what already works
A practical sequence for rebuilding an outdated business website — keep the SEO equity, replace the CMS risk, and ship a site you can actually maintain.
Web · 8 min
Writing
Notes from the practice.
Practical writing for founders and operators — how to modernize a site, brief a studio, and ship an AI product without a twelve-month program.
What a fractional CTO actually does — and when you need one
The difference between a fractional CTO, a freelance developer, and an agency account lead — and the signals it is time to hire senior technical leadership.
Leadership · 7 min
How to ship an AI product in ten weeks
A disciplined 10-week arc for going from idea to a production copilot or agent — what to decide in week one, and what to refuse to build.
AI Product · 9 min
Rebuild vs. redesign: how to choose when your website stops converting
A decision framework for owners who know the site is the problem — and are not sure whether they need new pages or a new platform.
Web · 6 min
AI agents vs. copilots: what a small business should build first
Most teams do not need an autonomous agent on day one. Here is how to pick the first AI surface that will actually get used.
AI Product · 7 min
How to brief a product studio so the first week is not wasted
The one-pager we ask every founder to write — audience, constraint, success metric, and the decision you are trying to make.
Process · 5 min